Rocks & Light by Art Director and Imagemaker Anders Brasch-Willumsen
The entire project, by art director Anders Brasch-Willumsen, has been created using a 3D software. The motivation for this project came from Anders' fascination for the Japanese art movement Mono-ha, combined with his interest for light and space, as well as minimalism.
He began thinking about his digital sculptures in relation to physical sculptures. The works that came out of Mono-ha would often be ephemeral and exist only in photographs. The art director felt connected to this idea because of the outcome being somehow similar to creating digital sculptures – they only exist in images.
Another of Anders' inquiries was photorealism in 3D rendered imagery. He found that using age-old raw materials like stone completely changes your perception of the image and therefore wanted to create a space for this grey zone to take place, somewhere between the pre-historic and the futuristic – between the real and the virtual.
