Apparatus – Los Angeles Showroom Opening
1021 N McCadden Place
Los Angeles, CA 90038
On Monday, November 19, the New York-based design studio Apparatus will celebrate the grand opening of its Los Angeles, CA showroom space. This will be their third location, after headquarters in New York City and an outpost in Milan. For the first time out West, Apparatus will establish themselves in the Hollywood neighborhood, internationally recognized as a burgeoning arts and design destination.
Co-founders Gabriel Hendifar and Jeremy Anderson – who met and conceived Apparatus' initial pieces in Los Angeles about seven years ago – sensed that now was the right time for the studio to take part in the renewed energy and current spotlight on the city. As a native Angeleno and Creative Director of the studio, Hendifar was particularly excited to take on the challenge of interpreting the brand’s signature polished aesthetic through a Southern California lens.
Hendifar spent the last fourteen months with his team renovating the 5,000 sq ft warehouse space on McCadden Place, once home to a prominent television production studio and now neighbor to JF Chen, Blackman Cruz, Ralph Pucci and Regen Projects.
Both the architecture and the palette of desaturated sunset tones of the Los Angeles space are informed by the paintings of De Chirico, proposing a refined vision of Los Angeles living. The showroom will have an imposing steel and glass entrance, but no street facing windows – all the light will stream in from a row of clerestory windows 15’ above the ground, allowing Hendifar to create a transportive experience echoing that of the New York space. Other noteworthy details include expressed in-hand troweled plaster walls, fabrics and textures ranging from the rough to the refined, a mix of stone and veneer architectural elements, and about three tons of discreetly placed gravel.
Alongside the full range of APPARATUS lines of lighting, furniture, and objects, the space will also showcase a selection of notable pieces from the JF Chen collection and works by Los Angeles based artists Robert Moreland and Amir Nikravan, testifying of the studio's desire to celebrate the city's art and design community.
Photography by Wichmann+Bendtsen
Styling by Helle Walsted